Big-name retailers are upping their appeal to last minute holiday shoppers by offering extended hours, sometimes even staying open for more than 24 hours straight.
Macy’s was the first to announce such a policy, broadcasting last week that its stores will be open in the 48 hours leading up to Christmas Eve. The department locations will open on Friday, Dec. 21st through Sunday, December 23rd.
Other retailers are following in Macy’s footsteps, hoping to draw last-minute gift buyers and other shoppers.
Toys “R” Us announced that its stores would remain open for 88 hours straight in preparation for Christmas Eve. It also kept its Times Square location open for 24 hours for the past few weeks, and will continue to do so until Christmas. Target is also extended its hours.
Macy’s chief stores officer explained:
“We hope to make it easy for our customers across the country to finish their shopping at any time of day or night, and with the benefit of the great deals and value they count on from hour One Day Sales when must see here.”